Market Research methodology

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Turkey is an area of 783 thousand square kilometres, geographically full of unique beauties and opportunities. Turkish market research methodology requires a good filtering system. There are many active sectors in Turkey, including real estate, information and technology, textiles, energy and natural resources, and environmental investments.

In general, the real estate sector is one of the basic building blocks for investors in Turkey. For

example: As of September 2017, 6% of the house sales in Turkey were made to foreign investors.

This number is expected to increase gradually. This number is expected to increase gradually.

Istanbul, Ankara, and the Aegean and Mediterranean coasts are areas with unique beauties and opportunities

for real estate investments. In Istanbul, Turkey's largest metropolitan area, 14 thousand 350 residences

were sold in the last year and had the largest share with 15.3%.

On the other hand, some of the reasons why domestic and foreign investors prefer Istanbul are that it is

geographically, culturally, economically and sociologically equivalent and superior to many European

cities. The capital, Ankara, on the other hand, is comparable to Istanbul in terms of price-performance.

Aegean and Mediterranean coasts are full of opportunities in terms of both natural beauties and

tourism investments. These coasts, where you can invest not only in real estate but also in commercial

terms, are among the regions that can be selected for investment. These regions, which are among the

sources of domestic and foreign investors are open to trade and investment in a legal way, depending

on market research and legal stages.

In addition, there is no residence permit requirement for foreign investors to purchase real estate in

Turkey. Investors who purchase real estate for at least 500 thousand dollars are also entitled to Turkish

citizenship. The most important point to be considered in the real estate market is that it is legal.

Especially since foreign investors have incomplete knowledge and experience in the real estate market

and legal processes in the geography they will invest in, market research should be investigated

regularly in the legal process.

Let's examine the importance of market research using an example. Even if a new investor in Turkey has

made an investment without sound knowledge, it is an undeniable fact that his investment will have

negative material and moral consequences. Knowing the surrounding schools, universities,

transportation lines, hospitals, and shopping malls for the person who will make a real estate investment

with his family will prevent moral problems while determining the investment to be made. Istanbul is

the city with the most opportunities among these items listed above.

In summary, when the location and the material and moral conditions brought by the location

When market research is examined, the importance of the research comes to light.