MARKET RESEARCH MARKET RESEARCH IN TÜRKİYE

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Weconsultee carries out market research projects to assist our clients in comprehending the Turkish market.

Market research is the process of gathering information about target consumers and demographics to help a business market itself more successfully and, ultimately, succeed in the market. No matter whether a company is B2B or B2C, large or small, new or established, market research is an essential component of any business strategy. By enabling businesses to base decisions on data, it gives them the answers they need to take actions that will advance them rather than hold them back.

Most businesses are aware of what market research is and appreciate its value in general, but they might not realize how essential it is to their company's success. Market research is the solution when you need to recognize market trends, comprehend your core customer better, or accomplish a long list of other crucial objectives.

Weconsultee provides three methods for comprehending the Turkish market: market research, market visits, and opportunity screening.

An essential tool for comprehending Turkish market conditions, market size, rivalry, and trends is market research. Before entering the market, establishing the strategy, or choosing local investments, this provides you with crucial insights.

With 83 million people, a close proximity to Western Europe, and a customs union with the European Union, the Turkish market is a desirable place to sell goods, provide services, and grow local produce.

We are the ideal partner for you if you want a report that is simple to read and organized according to your inquiries about the Turkish market.

The field of market research is vast. In fact, there are many different types of market research you can use to achieve the particular objectives of your company. We'll go over the various advantages of each kind of market research below.

• Brand research: The goal of brand research is to develop or improve your company's brand so that it will stand out and be well-received by your target market. You could investigate the degree of brand awareness among your target market, the level of customer loyalty, the types of characteristics people associate with your brand, and other facets of the relationship customers have with your brand.
• Evaluation of marketing campaigns: The effectiveness of marketing campaigns is the subject of some market research. For instance, you can assess the click-through rate and the number of people who have seen your online ads. In order to effectively reach consumers and reduce the cost of customer acquisition, this kind of information can assist you in making adjustments as needed and informing future campaigns.
• Competitor analysis: Competitor analysis focuses on the opposition to give you information about how your business can outperform them. You can gain insight into a competitor's strengths and weaknesses by investigating their marketing initiatives, brand reputation, revenue or sales volume, and other crucial data points.
• Customer segmentation research is a crucial type of market analysis, particularly for start-up companies. These studies categorize and segment your larger consumer base into various personas or groups. You can develop specialized campaigns that are tailored for each group of consumers by having a thorough understanding of the various consumer types you want to engage.
• Consumer research: Although almost all market research in some way involves consumers, some research focuses specifically on better understanding consumers within a particular market segment. You might want to find out more about their purchasing preferences, passions, and other factors. Your ability to appeal to your audience more successfully depends on how well you understand them.

We offer market research for Turkey.

• pertinent knowledge No matter how specialized your industry is, we understand how to filter the pertinent data, talk to the right people, and view the market through the clients' eyes.
• a custom research scope that ranges from providing answers to a few questions to providing a thorough market analysis with board presentations.
• a flexible strategy and can involve our clients in project management, allowing them to quickly change the research focus in response to new information.
• a sophisticated research process for markets.
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Weconsultee can easily adapt our tried-and-true methodology and tools to your research needs. Each research project might include a different set of:

• Office research
• Phone consultations
• Detailed in-person interviews
• Sites visited
• Online polls
• The focus groups
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• Market volume.
• Market organization.
• Turkish sales and distribution channels.
• Key figures (competition, customers and other stakeholders).
• Share prices.
• Turkish trends and developments.
• Forecasts.
• Cost organization.
• Geographic analysis.
• SWOT evaluation.
  

1. Understanding your customer base better is the main goal of market research, which is a crucial step in developing a customer-focused company.
2. You'll be able to reach your target audience more successfully if you have a better understanding of them. You don't want to waste time and money on trial and error when it comes to your marketing campaign; you want to have a well-researched marketing strategy.
3. Market research is crucial for all businesses, not just those starting out or introducing new products. Periodically carrying out market research can aid in identifying fresh chances for development and expansion.
4. Any business venture must include some element of risk. Businesses would limit their opportunity for reward if they didn't take risks. Successful companies, however, typically take proactive measures to reduce their risks.
5. Companies are given the tools they need to make more data-driven decisions thanks to market research.
6. You may be able to gain a competitive edge in the market by conducting thorough market research. One benefit is that you might be able to engage your customers more successfully than your rival by getting to know them better. Additionally, competitor research can provide you with detailed information about your rivals so you can see how you fit into the market.